This Privacy Policy (the “Policy”) applies to all websites (the “Site” or “Sites”) operated by Wonder Brands Inc. doing business as Maison Longueuil Boulangerie (“Maison”, “we”, “us” or “our”). It explains how we collect, use, disclose, retain and protect personal information in compliance with:

• the Act respecting the protection of personal information in the private sector (Quebec), as amended by Law 25; and
• the Personal Information Protection and Electronic Documents Act (PIPEDA).

By accessing or using the Site, you consent to the practices described in this Policy.

Accountability and Privacy Officer.

Maison is responsible for the personal information under its control. We have designated a Person in Charge of the Protection of Personal Information (Privacy Officer), as required under Quebec law.

The Person in Charge may be contacted using the information below:

Email: info@mieetcie.com
Mail: 2700 boul., Jacques Cartier E., Longueuil, Québec  J4N 1L5
Telephone: 1-800-661-7246

What is Personal Information?

“Personal Information” means any information relating to an identifiable individual, including but not limited to your name, mailing address, email address, telephone number, IP address, online identifiers and any other information that can reasonably be linked to you

Information we collect directly from you: We collect personal information only when you voluntarily provide it, including when you: - submit inquiries, comments or suggestions; - register on the Site; - participate in promotions, contests or surveys; - submit product or service inquiries; or - apply for employment. Information may include your name, contact details, inquiry details and purchase-related information.

Information we automatically collect: We may automatically collect technical and usage information through cookies and similar technologies, including IP address, device identifiers, browser type, operating system, pages viewed, dates and times of visits, and referring URLs. Under Quebec law, certain online identifiers may constitute personal information. 

Purposes of Collection

We collect, use and disclose personal information only for purposes that are identified, specific and legitimate, including to:

• respond to inquiries and provide customer support;
• provide and administer products and services;
• operate, maintain and improve the Site;
• conduct analytics and internal research;
• personalize content and user experience;
• send communications, promotions or updates (subject to consent);
• process employment applications;
• meet legal, regulatory and contractual obligations; and
• protect against fraud, security threats and errors

Consent

We obtain consent for the collection, use and disclosure of personal information, except where permitted or required by law.

• Consent may be express or implied, depending on the sensitivity of the information and the context.
• Under Quebec law, consent must be clear, free and informed, and given for specific purposes.
• You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.

Use of Cookies and Tracking Technologies

We use cookies, web beacons, pixels, analytics tools and similar technologies to operate, secure and improve our Site, understand how users interact with our content, and personalize user experience.

Cookies are small text files placed on your device when you visit a website. Some cookies are strictly necessary for the Site to function, while others are used for analytics, performance measurement or marketing purposes.

Where required by Quebec law (Law 25), consent is obtained for non-essential cookies before they are placed on your device. You may manage cookie preferences through your browser settings or any cookie management tools made available on the Site. Disabling certain cookies may affect Site functionality.

Under Quebec law, certain cookie-related information, such as IP addresses and online identifiers, may constitute personal information.

Disclosure of Personal Information

We do not sell personal information. We may disclose personal information:

• to service providers acting on our behalf;
• to affiliates, where permitted and with appropriate safeguards;
• in connection with a business transaction (e.g., merger or sale), subject to confidentiality measures;
• where required or permitted by law.

Service providers are contractually required to protect personal information and use it only for authorized purposes.

PIPEDA Compliance

In addition to Quebec privacy legislation, Maison complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) with respect to personal information collected, used or disclosed in the course of commercial activities outside Quebec or across provincial or national borders.

In such cases, Maison applies the fair information principles set out in PIPEDA, including accountability, identifying purposes, consent, limiting collection, limiting use, disclosure and retention, accuracy, safeguards, openness, individual access and the ability to challenge compliance. 

Transfers Outside of Quebec or Canada

Personal information may be processed or stored outside Quebec or Canada. Where required by Quebec law, we conduct privacy impact assessments and implement appropriate safeguards to protect personal information transferred outside Quebec

Retention of Personal Information

We retain personal information only for as long as necessary to fulfill the identified purposes or comply with legal requirements. Once no longer required, information is securely destroyed, anonymized or erased

Security Safeguards

We implement physical, administrative and technical safeguards appropriate to the sensitivity of the information, including access controls, encryption and secure systems. While we take reasonable steps to protect personal information, no method of transmission or storage is completely secure

Individual Rights

Subject to applicable law, you have the right to:

• access your personal information;
• request correction of inaccurate or incomplete information;
• withdraw consent;
• request deletion or anonymization where permitted by law;
• obtain information about how your personal information is used and disclosed.

Requests must be made in writing to our Privacy Officer. We may verify your identity before responding.

Complaints and Challenges

If you have concerns about our privacy practices, you may contact our Privacy Officer. You also have the right to file a complaint with the Commission d’accès à l’information du Québec or the Office of the Privacy Commissioner of Canada, as applicable.

Changes to this Policy

We may update this Policy from time to time. Changes take effect when posted on the Site. The “Last updated” date indicates the most recent revision.

Language

This Policy is available in French and English. In the event of a discrepancy, the French version shall prevail, in accordance with Quebec law.